Wavemax gives individuals the ability to operate a business, but also focus on other aspects of life. Operating within the Wavemax framework, but still being able to put your own touch on your dream of owning a semi-absentee business is the perfect formula. Gaining the strategic direction of building a sustainable cash flow stream is what opens the dream of freedom, whether that be from the corporate world, scaling back from other work-intensive businesses, retirement alternatives or in tandem with any other ways of making a living. Freedom to operate your business from anywhere through your phone, with a non-coin operated store. Wavemax is truly the concept in the franchise world that fits into whatever stage of life you may be. As the largest laundry franchise, the code has been cracked to balance not over or under building to what the area/market demands vs. selling equipment as all other laundry manufacturers goal is in the end. Laundromats have been around for decades, but Wavemax has figured out how to sophisticate an archaic industry through technology, marketing, area studies and continued operational improvements to stay ahead of the competition.

As both an Area Representative and a proud WaveMAX® store owner, I’ve experienced firsthand the power of this franchise model from every angle. A lot of people come in thinking, ‘I can open a laundromat on my own — how hard can it be?’ But the truth is, it’s not just about washers and dryers. I personally built out my own store from the ground up, so I’ve encountered the real challenges and costly mistakes that many independent owners face. That’s exactly why I’m passionate about helping my franchisees avoid those pitfalls.

Being part of WaveMAX means you’re never on your own. You're surrounded by a network of people who’ve done it before — and done it well. My location is one of the top-grossing stores in the system, and I’m able to share the strategies and operational practices that truly move the needle. Whether it's layout, marketing, customer service, or tech integrations — we’re constantly exchanging insights that drive faster, smarter success.

When you’re on your own, you’re guessing and troubleshooting solo. But with WaveMAX, we’re in it together. We’re not just opening stores — we’re building a brand and a future, side by side.

About eight years ago I was introduced to a unique opportunity called WaveMAX®. In franchise development I review a large number of potential concepts and I say no to nearly all of them. The reason is simple — most don't offer scalability, operational simplicity, or true innovation. WaveMAX® was the rare exception. Mike Roberts, the founder behind the original Jacksonville store, had developed a streamlined model that addressed the biggest problems in the laundromat industry: outdated facilities, lack of professional oversight, and inefficient use of space and equipment.

What stood out to me immediately was the intelligence behind the design. This wasn’t just another laundromat. It was a fully reimagined retail experience built for today’s customer and tomorrow’s investor. Mike eliminated wasteful layouts, focused on right sizing equipment to match market demand, and elevated store cleanliness and safety to hospital grade standards.

More importantly it was scalable. It was a system that could be replicated across markets without sacrificing the brand’s integrity or profitability. We weren’t just selling equipment. We were building a network of strategic investor focused stores. And that’s exactly what we’ve done. Today in 2025 WaveMAX® is the largest laundromat franchise in the United States with 65 open units and over 200 sold. It’s a milestone we’re proud of but it’s only the beginning.

I chose to get involved with WaveMAX® because I saw a unique opportunity to bring something the laundromat industry desperately needed — professional management, operational structure, and a higher standard of excellence in a space that had long been dominated by outdated, mom-and-pop models. For decades, laundromats operated without innovation, consistency, or customer focus. Most were neglected, poorly maintained, and inefficient. I knew there had to be a better way, and WaveMAX® offered that path forward.

When I was introduced to the WaveMAX® model, I immediately recognized its potential. It wasn’t just about opening more laundromats — it was about reimagining what a laundromat could be. From top-tier equipment and clean, modern facilities to strong branding and operational playbooks, everything about the system was built for quality and scalability. Over the last seven to eight years, I’ve seen this vision come to life. WaveMAX® has truly transformed the customer experience by creating a safe, reliable, and welcoming environment that people trust and want to return to.

What excites me most is where we’re going. We’ve laid a solid foundation, and now we’re scaling with intention. Our continued investment in technology, data, and training ensures that we don’t just grow — we grow smart. The future is bright and we’re building it together.