Mike Roberts CEO

Mike Roberts is the Chief Executive Officer of WaveMAX Laundry, a cutting-edge franchised laundromat brand headquartered in Jacksonville, Florida. With a focus on innovation, scalability, and franchise success, Mike has positioned WaveMAX as a modern leader in the self-service laundry industry.

Under his leadership, WaveMAX has expanded into key U.S. markets, introducing high-efficiency operations, proprietary mobile tech, and unique features like UV sanitizing washers and hot-water sanitization cycles. Mike has been instrumental in optimizing the customer experience while driving operational excellence for franchisees.

A strategic thinker and execution-driven leader, Mike has championed initiatives that boost franchise value—such as piloting pick-up and delivery services, streamlining equipment deals, and implementing real estate acquisition strategies tailored to each market.

His leadership philosophy is simple: stay lean, stay smart, and stay ahead of the curve. With Mike at the helm, WaveMAX is redefining what’s possible in the laundry space—delivering consistent value, efficiency, and growth.

Sean Hansen Director of Operations

Sean Hansen was the first WaveMAX Laundry franchisee. He didn’t just believe in the model – he bet on it. Today, as an Area Representative for Northern California and Nevada, Sean mentors new owners through the same playbook that built his own success: systems, service, and strategic clarity.As Principal at Franchise Scale, Sean partners with founder Dennis Mulgannon to scale brands that align both financially and personally with the next generation of franchise leaders.

He’s not here to “award territories.” He’s here to build platforms that transform lives.Sean brings two decades of executive coaching into the franchise world, helping high-performing professionals move from corporate ceilings to ownership that compounds – personally and financially. He’s also the author of SHIFT Happens, the definitive guide for midlife professionals ready to trade burnout for business ownership with purpose.

At WaveMAX, Sean ensures every franchisee doesn’t just open a laundromat – they step into a scalable model backed by the leadership mindset, support systems, and strategic runway to grow beyond one unit.

Brittany Horner Franchise Development

Brittany Horner is a dynamic leader in franchise development at WaveMAX Laundry, where she plays a pivotal role in expanding the brand’s national footprint. Known for her strategic insight and hands-on approach, Brittany guides prospective franchisees through every stage of the development process—from initial inquiry to grand opening.

With a background in sales, marketing, and operational support, Brittany excels at aligning entrepreneurs with high-performing, scalable franchise models. She brings a deep understanding of the WaveMAX brand, its proprietary systems, and what it takes to succeed in today’s competitive market.

Brittany is passionate about building relationships that last. Her mission is to ensure every franchisee is not just equipped to launch—but empowered to thrive. Whether she’s helping secure prime real estate, coordinating vendor partnerships, or walking owners through onboarding, Brittany is the engine that drives new growth with precision and heart.